Superbet has announced the extension of its partnership with Polish football club Lech Poznań, the current champions of Poland.
The agreement continues the operator’s sponsorship relationship with the club and includes new promotional campaigns aimed at strengthening engagement with supporters.
As part of the extension, musician Ryszard “Peja” Andrzejewski will remain the central figure of Superbet’s promotional activity linked to the club.
Andrzejewski is widely known in Poland as both an artist and a long-time supporter of Lech Poznań, a connection the company says helps reinforce its ties with the fanbase.
According to the company, the partnership has evolved beyond a traditional sponsorship arrangement.
“The extension of this partnership is a testament to the strong relationship we have built with Lech, sharing common values and a relentless passion for football. It is a way more than just simple branding,” highlighted the company.
“Over the years, we have delivered a series of joint activities that genuinely resonated with the community and have been constantly praised by the Kolejorz fans.”
The operator said the collaboration reflects shared values between the two organisations and a mutual commitment to football culture and its supporters.
Superbet described the partnership as part of the wider football ecosystem, including clubs, fans and community-driven initiatives connected to the sport.
The company also emphasised the importance of maintaining long-term relationships with sports organisations and fan communities through sponsorship and marketing collaborations.
Around the world, Super’s technology division expanded its partnership with Sportradar, with a particular focus on strengthening its presence in Brazil’s regulated betting market.
Super Technologies recently also partnered with Bragg to support its broader international expansion strategy
