Sportradar has expanded its pre-existing marketing agreement with SkillOnNet, strengthening its role in growing the operator’s online casino portfolio.
Under the terms of the revamped partnership, Sportradar’s marketing services division will act as SkillOnNet’s 'primary programmatic advertising partner,' focusing on extending the reach of its casino brands across regulated markets.
The collaboration covers 12 jurisdictions across Europe, North America and Latin America, supporting several of SkillOnNet’s flagship brands including PlayOJO, PlayUZU and BacanaPlay.
As part of the agreement, Sportradar will develop and execute digital advertising campaigns aimed at driving customer acquisition and improving retention. The partnership also integrates Sportradar’s Marketing Cloud and reporting tools, enabling both companies to track campaign performance and player value more closely.
Nikolaus Beier, SVP of Product for Marketing Services at Sportradar, was quoted as saying: “The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach”
He added: "Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance."
In the announcement, Akis Palianastasis, Digital Director at SkillOnNet, pointed out that partners capable of delivering consistent marketing performance across multiple jurisdictions were increasingly important as the operator scaled its business.
He commented: “Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”
Sportradar also recently announced an expanded partnership with FIFA for sporting integrity
