Inspired Entertainment has announced a multi-year extension of its virtual sports partnership with Bet365, strengthening a long-standing collaboration between the two companies.
Under the renewed agreement, Inspired will continue supplying its virtual sports content to the operator’s platform while also introducing new product features aimed at boosting player engagement.
A key element of the extension is the planned launch of an enhanced virtual soccer product featuring the bet builder functionality.
The product is expected to launch in time for the 2026 FIFA World Cup, in order to make the most of the customer acquisition opportunity that the tournament provides.
Inspired has said the new features are designed to narrow the gap between traditional sports betting and virtual sports by incorporating mechanics commonly used in live betting markets.
Brooks Pierce, Inspired Entertainment CEO, said: “By combining our virtual sports expertise with Bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup.”
The partnership builds on a long-standing relationship between the companies, with Inspired’s virtual sports portfolio already widely deployed across Bet365’s global operations.
A spokesperson from the operator added: “Inspired is an established and trusted long-term partner, consistently delivering virtual sports content that performs well across our various markets."
They added: "The introduction of bet builder functionality within virtual soccer allows us to offer customers a more engaging experience while aligning virtual sports more closely with live sports betting mechanics.”
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