City of Dreams has announced the official launch of its new brand chapter, “Be A Dreamer,” introducing a refreshed creative direction that positions the integrated resort as a global destination where luxury, culture and imagination converge. The announcement also revealed actor Jing Boran as Global Brand Ambassador and internationally acclaimed ballet artist Tan Yuan Yuan as Friend of the Brand.
According to City of Dreams, the new chapter expands on its long-standing brand promise, “Dream Beyond,” with a vision to redefine the future of luxury travel. Rather than presenting itself solely as a premier integrated resort, the brand aims to function as a “dream engine,” where avant-garde architecture, contemporary art and immersive storytelling reshape guest expectations.
The resort highlighted its landmark properties and attractions as pillars of this new direction. These include Morpheus, designed by the late Dame Zaha Hadid; Nüwa, a hotel inspired by Eastern aesthetics; and the acclaimed House of Dancing Water show. Michelin-starred dining, contemporary arts programming and a “fluid museum” of international artworks further reinforce its identity as a cultural destination.
As Global Brand Ambassador, Jing Boran brings strong cross-industry influence, recognised for his critically acclaimed acting career, fashion leadership and creative design work. His presence, City of Dreams says, reflects the brand’s spirit of artistry and reinvention.
Tan Yuan Yuan, one of the world’s most celebrated ballet artists, joins as Friend of the Brand. Her cross-cultural artistic language and commitment to advancing performing arts align with the resort’s vision of harmonising Eastern and Western aesthetics.
With “Be A Dreamer,” City of Dreams plans to deepen its focus on immersive experiences, multidimensional storytelling and forward-looking creativity.
City of Dreams spans major destinations including Macau, Manila and Colombo, and is operated by Melco Resorts & Entertainment
