Fanatics Sportsbook collaborating with Livvy Dunne on new March Madness campaign

Fanatics Sportsbook has once again partnered with former collegiate athlete and social media personality Livvy Dunne for a new campaign centered around the NCAA March Madness college basketball tournament, which runs from March 17–April 3. 

Representing the next installment of Fanatics Sportsbook’s “Explained By” series, Dunne will showcase the operator’s 10x-more-rewarding March Madness offer to bettors, which includes 10 profit boosts for every game day and an up to $1,000 new customer incentive.

The campaign will run throughout both the Men’s and Women’s March Madness tournaments across television, social media, digital and online video, out-of-home and influencer activations. 

“Livvy brings the energy of the tournament: confident, competitive and deeply connected to the next generation of fans,” Fanatics Betting and Gaming CMO Selena Kalvaria said. 

“As a challenger brand, Fanatics Sportsbook is rewriting the category playbook by showing up in the biggest moments with a fresh point of view combined with industry-leading generosity. This campaign is about making the tournament more rewarding and culturally relevant in a way only Fanatics Sportsbook can.”

Dunne was a former gymnastics athlete for Louisiana State University (LSU), helping the school win its first-ever National Championship in 2024. She first collaborated with Fanatics Sportsbook during the 2025-2026 NFL season, marking one of the first iterations of the operator’s "Explained By" series. 

The campaign will also feature $100,000 in FanCash giveaways during the March Madness tournaments, as well as FanCash Pickup activations which include a spot with former NBA athlete Joakim Noah. 

In January, Fanatics Sportsbook unveiled its first-ever Big Game advertising campaign starring Kendall Jenner, representing a branding milestone for the operator as competition intensifies across the US sports betting market.