Italian payments provider Admiral Pay has announced a strategic agreement with the Entain-owned Eurobet operator.
The deal will see Admiral Pay’s APay E-Wallet payment solution integrated across the Italian-based bookmaker’s digital platform and nationwide retail network.
In the announcement of the partnership, Admiral Pay has described it as a step towards building a ‘phygital ecosystem,’ combining digital payment tools with Eurobet’s extensive land-based network.
On this point, Raffaele Gnazzi, CEO of Admiral Pay, said: “The combination of such a broad regional network and our digital payment solutions allows us to offer players an integrated, secure, and compliant experience, perfectly aligned with the regulatory and technological evolution of the sector.”
Eurobet is one of Italy’s largest betting operators, with more than 900 retail locations across the country, giving the partnership a significant distribution footprint.
Andrea Faelli is the CEO of the operator and was quoted as saying: “We continuously invest in developing solutions that improve the accessibility and fluidity of the gaming experience, while maintaining the highest level of attention to compliance with the regulations and safety standards required by the industry.”
Under the agreement, Eurobet customers will be able to link their APay E-Wallet to their gaming accounts, enabling them to deposit funds, withdraw winnings and manage transactions through both online channels and physical outlets.
The partnership also reflects the growing importance of traceable and compliant payment systems in Italy’s gambling sector.
Regulatory updates around remote gaming management and gaming account top-ups have come as part and parcel of the newly revamped Italian iGaming market, and Admiral Pay says that its APay E-Wallet will guarantee operators full compliance with these.
Admiral Pay is a part of the Novomatic Italia Group
