World Wrestling Entertainment (WWE) and games developer White Hat Studios have teamed up for a new branded online slot titled “WrestleMania: Road to Gold,” which is going live exclusively on Fanatics Casino’s online platform.
Built around WWE’s flagship WrestleMania event, the slot incorporates themes from major WWE Premium Live Events including Royal Rumble, SummerSlam, Survivor Series, Elimination Chamber and Money in the Bank.
The title features 20 WWE superstars, including Cody Rhodes and Rhea Ripley, alongside commentary from WWE broadcaster Michael Cole.
Conor Grant, President of Casino at Fanatics Betting and Gaming, commented on the high-profile deal, saying: “WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania: Road to Gold.
"This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience.”
The launch comes as Fanatics Casino continues to broaden its content offering across the US online casino market.
Announced simultaneously alongside the WWE slot, the operator announced that games aggregator RLX Gaming was to roll out its full selection of its comprehensive portfolio of slot titles on the platform.
Games featured in the deal include ‘Temple Tumble,’ ‘Bonsai Dragon Blitz’ and ‘The Great Pigsby’.'
All of this content is now available to players in New Jersey and Pennsylvania following a soft launch in the latter state.
In addition to the two agreements, the operator has further expanded its broader media ecosystem through an alliance with Jomboy Media.
This multi-platform partnership with the sports media brand will create betting-focused content integrated with Fanatics sportsbook markets.
Suffice it to say, it’s been a very productive day of partnership announcements for the US operator.
Fanatics Markets, the operator’s prediction market product, debuted in 24 states in December
