Incentive Games has partnered with Rank Group to supply real-money titles through its Incentive Studios division across the operator’s brand portfolio.
Rank Group is an international gaming and leisure operator with online and land-based brands including Grosvenor Casinos and Mecca Bingo.
Under the agreement, Incentive Studios will introduce a selection of its real-money titles to Rank Group’s platforms. The portfolio includes crash, tower and arcade-style games designed for mobile play and short session gameplay.
The rollout is expected to begin in Q1, when the first titles from Incentive Studios will be integrated across Rank Group brands.
Incentive Games said the agreement forms part of its expansion strategy in regulated markets following the acquisition of a licence from the UK Gambling Commission. The supplier operates Incentive Studios as its dedicated division for real-money gaming products.
Incentive Games CCO, Ahmed Baker, said: "Partnering with The Rank Group is an exciting next step for Incentive Studios. Its strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create."
Rank Group Head of Content, Nolan Frendo, said: "The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1."
Frendo added: "These games are designed to capture player attention, support partner success and provide dynamic entertainment experiences tailored to real-money players."
The agreement adds to Incentive Games’ ongoing efforts to extend distribution of its real-money portfolio through partnerships with operators in regulated jurisdictions.
The supplier has previously secured licence approvals in multiple markets, including the UK and several North American regions, as it expands international availability of its titles.
The partnership follows another distribution agreement announced earlier this month between Incentive Games and Bally’s Intralot. Under that arrangement, real-money titles from Incentive Studios were integrated into Bally’s Intralot brands, with the first games already launched and further releases scheduled during 2026.
The collaboration forms part of Incentive Games’ wider strategy to expand its real-money portfolio across regulated markets.
Incentive Studios operates as Incentive Games’ dedicated real-money division alongside its social and promotional gaming products
