Eurobet.live has signed a multi-season strategic partnership with Serie A club AS Roma, becoming the team’s main sponsor from the 2025/26 season through 2028/29. The brand will feature on the first team’s matchday jerseys.
The Eurobet.live logo debuted on the AS Roma kit on 15 March during the Serie A clash against Como 1907.
The collaboration aims to engage fans through digital initiatives and infotainment, merging AS Roma’s global fanbase with Eurobet.live’s expertise in online betting and gaming.
AS Roma Vice-President Ryan Friedkin stated: “Together with Eurobet.live, we share the ambition to develop a series of digital initiatives designed to engage fans across all our platforms.
By combining the global reach and passion of our fanbase with Eurobet.live’s experience in infotainment and the digital space, we are confident this partnership will create new and innovative ways for fans to connect with the Club.”
Andrea Faelli, CEO of Eurobet Italy, added: “We are proud to launch this collaboration with AS Roma, one of the most iconic football clubs in Italy and Europe.
“This partnership – an important step in our growth and consolidation in the sports sector – goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at promoting sports culture at every level and strengthening ties with the local community.”
The agreement marks a key milestone in AS Roma’s commercial growth and highlights a shared commitment to delivering innovative projects for fans, further strengthening the connection between the Club, its partners and the wider sporting community.
Recently, payments provider Admiral Pay has partnered with Eurobet to integrate its APay E-Wallet across the bookmaker’s digital platform and retail network, aiming to create a ‘phygital ecosystem.’
Eurobet is one of Italy’s largest betting operators, with more than 900 retail locations across the country
