SkillOnNet rolls out Playtech content across four regulated markets

SkillOnNet has expanded its partnership with Playtech through a multi-market rollout of the supplier's casino and bingo content across a number of regulated jurisdictions.

The operator has already integrated Playtech's games portfolio in Portugal and Brazil. Launches in Greece and Peru are expected to follow, with Greece set to go live next.

At the same time, SkillOnNet has introduced Playtech Bingo on its PlayOjo Bingo brand. Playtech said its iBingo platform includes shared network liquidity, a range of bingo variants and progressive jackpots.

The agreement also covers market-specific marketing campaigns across several SkillOnNet brands, including PlayOjo, PlayUzu and BacanaPlay. These campaigns are intended to support the visibility of Playtech titles in each jurisdiction where the content is being introduced.

SkillOnNet said the rollout forms part of its activity in regulated markets where it is seeking to expand its product offering while meeting local requirements.

SkillOnNet Head of Games, Jani Kontturi, said: "Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet and working with Playtech allows us to deliver content that resonates with local players while meeting each market's regulatory requirements."

Playtech Chief Interactive Gaming Officer, Marat Koss, said: "We're excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players."

He added: "The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy."

The latest expansion builds on an existing relationship between the two groups and adds both casino and bingo products across Southern Europe and Latin America. It also gives Playtech additional distribution across regulated markets where SkillOnNet already operates consumer-facing brands.

In past coverage, SkillOnNet also expanded its marketing relationship with Sportradar earlier this month, with the sports technology supplier becoming the operator's primary programmatic advertising partner for casino brands across 12 regulated markets in Europe, North America and Latin America.