Ezugi has partnered with Bally’s Intralot to integrate its titles onto the UK-facing platform, including an exclusive version of EZ Marble Race featuring Bally’s branding.
The Bally’s-branded EZ Marble Race will follow five marbles each round as they navigate a pinball-themed track.
Christel Marioni, Bally’s Intralot VP Commercial Partnerships, said: “We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players.
“It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering.
“The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”
A curated portfolio of Ezugi games will launch on Bally’s, including live dealer Ultimate Roulette and Unlimited Blackjack tables, as well as Horse Racing Auto Roulette.
Following the merger between Bally's and Intralot, the combined company relaunched its brand identity in the US last week.
Ezugi is already live with Bally’s in North America and Ontario.
James Robert Smith, Ezugi Head of Commercial (EU) & Strategy, commented: “It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand.
“It’s fantastic also that the Ezugi and Evolution brands, and our Group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”
Marble racing is widely credited to the YouTube channel Jelle’s Marble Runs, which popularised the sport during the 2020 pandemic lockdown
