Gambly and Unabated have officially merged to create Gambly Ventures, combining their respective strengths in AI-driven betslip technology and sports betting data tools.
While the two affiliates already had a close relationship and will continue operating with separate platforms, the AI functionality of Gambly and Unabated’s suite of betting tools will now cross-pollinate as part of one company.
In the announcement, the newly formed entity shared its aims to serve a broad spectrum of bettors, from casual users seeking simplified, “ChatGPT-style” betting experiences to more advanced players relying on detailed market analytics and pricing models.
The brands will remain distinct and maintain their distinct user bases while integrating core capabilities such as odds ingestion, betslip deep linking and data science infrastructure.
Gambly, co-founded by Cal Spears and Jonathan Bales, has built a strong presence through its AI-powered platform, which allows users to generate and place bets using natural language prompts.
The service has already gained decent industry traction and boasts more than 200,000 users, as well as nearly 15 million betslips delivered during the most recent NFL season.
Spears will serve as CEO of Gambly Ventures, and he commented: “After a few challenging years for the affiliate industry, the opportunity ahead is being underestimated. Prediction markets are raising billions, and legacy operators are preparing to enter more than 20 new states. With Gambly's Al tools and Unabated's data infrastructure, we're positioned to capture that growth!"
Jack Andrews co-founded Unabated and made his own statement, adding: "Unabated gives aspiring bettors the tools and resources to make sharper bets. This merger of engineering talent and product vision allows us to build more efficiently and enables bettors on both platforms to make better wagers. It's a win/win/win.”
Gambly’s platform integrates directly with major sportsbook operators
