TaDa Gaming has secured its entry into the South African regulated market through Betway.
Players at the platform will be able to access a curated portfolio of TaDa Gaming titles, including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2, Rapid Gems 777 and the Fortune Gems series.
Light & Wonder will be responsible for distributing the games across the new market.
Ray Lee, TaDa Gaming Director of Business Development, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway.
“We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”
This marks the start of a new regulated market expansion for TaDa Gaming, which entered the continent in 2024 through betPawa.
In the last two years, the provider has expanded its knowledge of cultural mores and play behaviours.
As part of this, TaDa Gaming dedicated a programme to reducing the size and load times for mobile games in line with local infrastructure limitations and player device types, while ensuring no quality was lost in the process.
Lee continued: “Having polished our skills and know-how across multiple emerging African markets over the last year, we are confident that our localised and certified content will quickly resonate with players in South Africa.
“Launching with market leaders enhances our credibility for delivering visibly fair and high-quality gaming experiences while our regulated approach will stand us in good stead for the future.”
Earlier this month, Betway was announced as the inaugural Official Betting Operator of Formula 1 as part of a new partnership which is set to span multiple F1 seasons.
TaDa cites industry sources that claim the South African market could reach €3.9bn ($4.2bn) by 2030
