Supplier Data.Bet has brokered a new partnership with Entain in the EU market that will see its esports wagering coverage now integrated into the operator's brand offerings.
Set for initial key rollout in the Estonian market, the pair have underlined further plans for later expansion across the Nordic and Baltic states. Indeed, Data.Bet's full portfolio of esports offerings - including odds feed, risk management, bet builder, live streaming, widgets and more - will now be integrated across Entain's full portfolio of sports betting subsidiary brands.
Additionally, Entain is also set to gain access to Data.Bet's 30+ strong suite of esports disciplines and titles, including Counter-Strike 2, Dota 2, Valorant, League of Legends, and more. This latest collaborative integration falls closely behind a similar additional esports partnership announced between Data.Bet and Pragmatic Play earlier this month.
Commenting on the deal, Data.Bet Head of Sales, Otto Bonning, said: "This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that's rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We've aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next."
For Entain, this latest announcement falls in the wake of the operator's Q3 2025 financial results, in which the company reported year-on-year net gaming revenue growth of 4%, raising its full-year 2025 revenue guidance to $2.75bn.
Also speaking on this latest collaboration, Hendrik Ahuna, Director of Sportsbook at Entain, said: "We are thrilled to partner with Data.Bet who are renowned for being the leading Esports provider and who share the same passion and commitment for Esports as we do. Data.Bet's deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions."
Earlier this year, Entain reported a surge in Bet Builder popularity across global football markets
