Odditt application Betflow has agreed to a new partnership with Birches Health to expand its responsible gambling education efforts and offer direct access to referral connections with professional treatment services.
Coinciding with Problem Gambling Awareness Month, the new collaboration will also feature co-branded awareness campaigns from Betflow and Birches Health, set to run throughout 2026.
“Providing betting research tools comes with a responsibility to make support clear and accessible,” Odditt CEO Matt Bresler said.
“Through this initiative with Birches Health, our users have a direct connection to top-quality professional assessment and treatment services, while reinforcing our commitment to building a sustainable, informed betting community.”
The Odditt-run application will look to provide direct access to specialized problem gambling care and connect its users to content and educational resources developed by Birches Health.
Betflow currently operates on Odditt’s proprietary data feeds and covers over 100 global leagues, aiming to reinforce responsible play as a “core part” of its user experience through the Birches Health partnership.
Birches Health VP of Partnerships Dan Pozner also spoke on Betflow’s expanded responsible play efforts, having said, “The first time I met Matt, it was clear that he genuinely cares about responsible gaming and creating a sustainable community of engaged, informed bettors.
“We are looking forward to collaborating with him and the Betflow team to build awareness and resources to support that rapidly growing user base.”
Both parties stated the collaboration will hope to ensure "clinically validated treatment options and support tools” are available to as many bettors in the US as possible.
Birches Health announced the appointment of Cynthia Grant as its new VP of Clinical on February 12, part of the organization’s expanded efforts across its addiction treatment department
