BetMakers Technology Group has announced an expanded partnership with Sports Information Services (SIS), under which it will manage pricing for SIS's international racing content and act as an official reseller.
The deal unites two long-established providers in the racing and betting sector, combining BetMakers' pricing technology with SIS's extensive global portfolio.
Under the agreement, BetMakers will provide and manage all pricing data for SIS's racing events through its Racelab pricing models and automated Price Manager tools, which are designed to deliver consistent and market-aligned odds across thousands of races every week.
BetMakers Technology Group CEO Jake Henson said: "SIS has built one of the most comprehensive and respected portfolios of global racing content, and we're thrilled to further strengthen our working relationship with them."
He added that the collaboration aims to create a more scalable and efficient wagering solution for operators worldwide.
As part of the agreement, BetMakers will also distribute SIS's racing content through its network of international wagering partners, using its existing technology infrastructure to support pricing and delivery.
SIS Managing Director for EMEA Paul Witten said: "BetMakers' expertise in racing technology, data and pricing solutions makes them a natural partner for SIS. This collaboration ensures our customers receive the most advanced, reliable and competitively priced racing product on the market."
The announcement comes amid growing collaboration between racing technology providers and content distributors, as operators seek more accurate data and transparent pricing systems across regulated markets.
Earlier this week in Australia, Crown Resorts reported its first annual profit since FY2020, posting a net profit of AU$142m (US$93.7m) following improved performance in Sydney and Perth. The company also completed its final AU$450m AUSTRAC fine payment and regained full suitability in all three states.
SIS's portfolio includes more than 60,000 horse and greyhound racing events from 170 racecourses and tracks across six continents
