Hard Rock Hotel & Casino Tampa has formed a new collaboration with The Motor Enclave Racetrack, cementing the operator as a premier destination partner of the track and providing exclusive naming rights for the Hard Rock International brand.
"This partnership represents exactly what The Motor Enclave was built for – bringing together world-class brands to create unforgettable experiences," The Motor Enclave Founder & CEO Brad Oleshansky said.
"Hard Rock is synonymous with entertainment, energy and scale. The Hard Rock Speedway is a bold step forward and a reflection of the future we're building together."
As part of the track’s ninth annual Cars En Coffee event on April 4, Tampa Mayor Jane Castor revealed The Motor Enclave would now be known as Hard Rock Speedway following the new partnership.
Beginning in Q2 2026, Hard Rock Speedway will host driving experiences, member track days, corporate events and large-scale public programming.
The Seminole Hard Rock Tampa brand is set to be fully integrated across The Motor Enclave’s campus and serve as the track’s preferred hotel and entertainment partner for guests.
Hard Rock Tampa President Travis Lunn also spoke on the collaboration, having said, "We have been tracking the development of The Motor Enclave since it was first announced over five years ago.
"With its incredible growth and proximity to our Tampa property, this partnership creates meaningful opportunities to connect with a shared audience through unique, high-quality experiences."
Just prior to unveiling its new partnership The Motor Enclave, South Florida Motorsports and Hard Rock announced entertainment programming for the fifth edition of the Formula One Miami Grand Prix, set to run from May 1-3 at the Miami International Autodrome.
Hard Rock, serving as Founding Partner and live music curator for the race, will anchor the weekend through its trackside Hard Rock Beach Club within Hard Rock Stadium.
Hard Rock began accepting reservations beginning in July 2026 for its new hotel property in Malta on March 24, first announcing its latest development during October 2024 in partnership with db Group
