Fox media platforms integrating Kalshi data on politics, economics, weather and culture

Kalshi and Fox Corporation have agreed to a new partnership which will see the prediction market operator’s data on politics, economics, weather and culture be integrated into the media network’s linear and digital content. 

Kalshi forecasts will be integrated across Fox’s news channel, business network, weather channel and the Fox One platform to provide real-time data access and visualizations to the network’s production team. 

Tarek Mansour, Kalshi Co-Founder and CEO, spoke on the new agreement, having said, “More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls. 

“As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.”

Fox’s digital business and streaming services are currently hosted by the Tubi Media Group, led by CEO Paul Cheesbrough. 

"Prediction markets have quickly become an essential data point and a compelling new experience across our live content portfolio," Cheesbrough said. 

"By integrating Kalshi's real-time data into our fast-growing streaming platform Fox One and across Fox News Media's leading networks, we're giving audiences both deeper insights and a more engaging way to follow the stories that matter most."

Fellow media organizations such as The Associated Press (AP) also formed agreements with Kalshi to provide the operator with voter count data and race calls for national and major state elections in the US.

AP stated Kalshi is “credited with creating and establishing the predictions market category as a financial asset class,” and believes the agreement will help users find new ways to engage with US politics.

Kalshi, along with Polymarket, introduced new safety guidelines on March 23 which seek to prevent insider trading efforts on prediction markets, including those conducted by politicians, athletes and “other relevant people.”