AI Summary
Sign in to listen

Arkansas casino win climbs to $189.1m as sportsbook promotions weigh on mobile revenue

The first full quarter following FanDuel and DraftKings' Arkansas launches produced almost double the online betting handle, although aggressive customer acquisition spending reduced sportsbook profitability.

2 min read
q2-arkansas
Key Points
Arkansas commercial casinos recorded $189.1m in net win during Q2 2026, up 2.8% year-on-year 
Mobile sports betting handle surged 98% to $251m following the arrival of FanDuel and DraftKings
Slot machines remained the state's largest revenue source, generating $164.65m in net win

Arkansas' three commercial casinos generated a combined net win of $189.1m during the second quarter of 2026, an increase of 2.8% year-on-year from $184.2m, as growth in casino gaming offset weaker sportsbook margins.

The figures mark the first full quarter since FanDuel and DraftKings entered Arkansas' regulated mobile sports betting market through partnerships with Oaklawn Racing Casino Resort and Southland Casino Racing respectively. 

Both operators launched in March after receiving approval from the Arkansas Racing Commission, ending the dominance of locally operated sportsbook platforms.

While the arrival of the two national brands almost doubled online betting activity, sportsbook profitability moved in the opposite direction. 

Mobile betting handle increased 98% to $251m during the quarter, but mobile net win fell 49.1% to $6.77m.

The decline reflected heavy promotional spending as FanDuel and DraftKings competed for market share through sign-up offers, bonus bets and enhanced odds. 

Similar trends have been observed in newly opened US sports betting markets, where operators typically prioritise customer acquisition over short-term profitability.

Traditional casino gaming continued to underpin Arkansas' commercial gaming sector. 

Slot and terminal games generated $164.65m in net win during the quarter, an increase of 7.32%, while table game revenue rose 3.31% to $17.19m. State gaming tax collections also increased 4.1% to $37.14m.

Oaklawn Racing Casino Resort recorded the largest mobile sportsbook handle in the state at $114.64m, representing growth of 180%, although its mobile net win totalled $1.78m.

Saracen Casino Resort retained the highest mobile sportsbook net win at $2.76m through its BetSaracen platform despite seeing mobile handle fall 49% to $35.1m as customers migrated to the newly launched national sportsbook brands. 

Arkansas requires sportsbook vendors to operate through one of the state's licensed casino operators, with casinos retaining at least 51% of sportsbook revenue under the state's regulatory framework. The structure has limited the market to three casino partnerships while allowing established national operators to enter through vendor agreements.

Earlier this year, FanDuel and DraftKings applied for Arkansas sports betting licences before securing approval from the Arkansas Racing Commission to partner with Oaklawn and Southland, setting the stage for the market changes reflected in the latest quarterly figures.

Good to know

Arkansas currently has three operating commercial casinos, with mobile sportsbooks only permitted through partnerships with those licensed casino operators

Reaction Board

Set Global Gaming Insider to be your preferred search result

In The News

View All
fableceo
[STANDARD IMPORTANCE]

Carl Magnusson appointed as CEO of Fable Media Group AB

He takes over the top job alongside his role as Head of Operations effective immediately, with former CEO Alexander Petterson moving to CFO.

· Appointments + 4