Danske Spil has partnered with EveryMatrix in Denmark - in a deal the supplier is billing on social media as its "biggest of the year so far."
Specifically, the provider has partnered with Danske Spil subsidiary Danske Licens Spil, and will provide its casino and bingo platform technology as part of a long-term arrangement. Danske Spil will migrate its casino and bingo sector from its current provider to the EveryMatrix tech stack, with plans to launch in mid 2026.
As part of the tech migration, Danske Licens Spil will gain access to a range of EveryMatrix's gamification and engagement tools, among other things.
The partnership is one of the largest for EveryMatrix this year, as Danske Spil marks another tier-1 operator added to its partner portfolio.
The Danish majority-state-owned operator offers sports betting and casino play in the nation, and comes with a rich history, initially founded in 1948 to provide responsible gaming experiences for Danish people while also utilising funds for local projects and development.
The move comes shortly following another large-scale partnership with EveryMatrix, when it signed a content aggregation deal with bet365. The deal gave the operator access to a range of EveryMatrix's in-house gaming content, as well as content from its 40+ external suppliers via its subsidiary SlotMatrix.
On the partnership, EveryMatrix Co-Founder and CEO Ebbe Groes said: "To earn the confidence of the Danske Licens Spil's management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I'd like to personally thank them for the trust they've placed in EveryMatrix.
"The rate at which we're winning and delivering large, tier-1 turnkey platform deals to power some of the world's best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy."
Danske Licens Spil iGaming Director Søren Schneider added: "After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers.
"EveryMatrix's agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience."
EveryMatrix also recently signed a deal with Betclic in Portugal, launching a range of SlotMatrix titles in the nation. Betclic belongs to Banijay Group, which recently purchased Tipico
