EveryMatrix has announced its largest casino aggregation agreement to date, signing a deal with bet365 to deliver in-house titles and content from more than 40 external providers.
The partnership will extend bet365's games portfolio via SlotMatrix, EveryMatrix's global aggregation platform, which hosts more than 37,000 titles from over 350 suppliers.
The agreement will cover multiple regulated markets, including the UK, Germany, the Netherlands and Mexico, with additional jurisdictions expected to follow.
As part of the deal, EveryMatrix will provide access to content from its in-house development teams alongside third-party vendors, while also overseeing SlotMatrix's customer support and content integration.
Commenting on the development, Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, stated: "Today is very significant for the Group highlighting both just how much of a 'must-have' product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
"We're thrilled a world-renowned brand such as bet365 has put their faith in us to drive their content strategy.
"SlotMatrix has truly come of age, and with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go."
A bet365 spokesperson added: "We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers."
The deal comes amid a period of expansion for EveryMatrix. In recent months, the supplier has entered new turnkey partnerships in the UK with operators such as The Palaces, Ken Howells and BetTom.
EveryMatrix also opened a new London office in May 2025, marking a return to the city where the company was originally founded in 2008.
EveryMatrix works across multiple markets and, since its acquisition of FSB, has also expanded its horseracing trading presence within the UK market
