Dazn has formed a new strategic partnership with ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026, allowing the platform to air interactive prompts, real-time sentiment tracking and prediction experiences throughout the global competition.
“Dazn is redefining sports entertainment by making it more immersive, interactive and connected for every fan. Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments,” Dazn Group CEO Shay Segev said.
“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”
As confirmed by Segev, the 2026 World Cup integration will serve as a “launchpad” for the new strategic partnership, set to roll out across Dazn’s larger sports portfolio.
ADI Predictstreet, which runs on ADI Chain’s blockchain infrastructure, allows users to trade contracts on match outcomes, tournament statistics and breakout players for the global competition.
“This partnership marks a defining moment in how audiences will experience sport. By combining Dazn’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants,” ADI Predictstreet CEO Dimitrios Psarrakis said.
“This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence and global events intersect at scale.”
ADI Predictstreet will be integrated “directly” into Dazn’s World Cup live streams, while also being programmed and trained on historical FIFA data.
On 2 March, FIFA extended and expanded its long-running integrity partnership with Sportradar, growing a relationship first established in 2017.
The renewed agreement is set to run through 2031 and will help broaden the scope of services currently provided by the sports technology company.
The NBA named PrizePicks as an official DFS partner on April 7, allowing the operator to integrate the league’s intellectual property across its DFS, free-to-play products and marketing initiatives
