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FIFA extends integrity partnership with Sportradar

The alliance, first established in 2017, is now extended to 2031 and will be broader in scope.

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Key Points
The agreement is extended for five years through to 2031
It now encompasses AI-driven monitoring and investigation support
Coverage will span domestic, international and confederation competitions

FIFA has extended and expanded its long-running integrity partnership with Sportradar, growing a relationship first established in 2017.

The renewed agreement is set to run through to 2031 and will broaden the scope of services provided by the sports technology company.

Enhanced intelligence, investigation and risk assessment support is now included in the collaboration alongside the existing bet-monitoring capabilities that Sportradar provides.

Under the terms of the deal, Sportradar will continue to monitor men’s and women’s FIFA international competitions, as well as confederation-run tournaments, international club competitions and senior domestic matches from the top two tiers across FIFA’s 211 member associations.

National cup competitions also fall within its remit.

Central to the agreement is Sportradar’s AI-powered Universal Fraud Detection System (UFDS), which has monitored football games on FIFA’s behalf since the partnership began.

The system analyses global betting patterns to flag suspicious activity and potential match manipulation.

Andreas Krannich, Sportradar’s EVP of Integrity Services, said the expanded agreement strengthens the ability of both organisations to identify and respond to risks.

This is particularly important in what he called: “An increasingly complex global picture.”

He added that the deal “underlines both organisations' commitment to fair and clean sport at all levels globally.”

Beyond bet monitoring, the company will also deliver education and prevention programmes to sports bodies, combining data analysis with operator reporting channels and investigative support.

Match-fixing has come into increasing focus in Europe and the US over the past year, and as the black market becomes increasingly technologically sophisticated, it will become proportionately more important to leverage technology as a means of maintaining sporting integrity.

Good to know

Sportradar has monitored over 600,000 matches for FIFA since 2017 using its proprietary integrity systems

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