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SkyCity Entertainment Group expands partnership with Quick Custom Intelligence

SkyCity Entertainment Group has expanded its partnership with casino intelligence software provider Quick Custom Intelligence, with the collaboration aiming to deliver a more integrated, data-driven approach across the operator's properties and channels.

1 min read
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Key Points
SkyCity has expanded its partnership with QCI to enhance enterprise-wide data integration
The collaboration introduces advanced tools for customer insight, segmentation and real-time analytics
Move supports SkyCity’s broader omni-channel and digital strategy

SkyCity Entertainment Group has announced an expanded partnership with Quick Custom Intelligence (QCI), building on a collaboration that has been in place for several years.

SkyCity has previously used QCI's Slots product to improve operational visibility and optimise gaming floor performance across its properties. The expanded agreement will now introduce additional capabilities within the QCI Enterprise Platform, enabling SkyCity to consolidate data from across its broader ecosystem – spanning gaming, hospitality and digital channels – and convert it into actionable intelligence.

The enhanced platform is designed to support improved customer segmentation, targeted decision-making and faster responses to shifting operational needs. 

Commenting on the new deal, SkyCity's Chief Digital & Transformation Officer, Christina Katsibouba, stated: “Our partnership with QCI has developed into a truly strategic collaboration, supporting how we integrate critical customer, product and operational intelligence.

"As we continue to develop our digital and omni-channel strategy, this expanded engagement reflects a shared goal to use connected data and insights to make better decisions, achieve stronger customer outcomes and create long-term value across the organisation."

QCI Co-Founder and CTO Andrew Cardno added: “SkyCity has been an outstanding partner and an innovative leader in the gaming industry. 

“This expansion reflects the strong foundation we’ve built together and our shared commitment to leveraging connected intelligence to drive stronger customer outcomes, support omni-channel strategies and create a more agile and data-led operating model.”

The announcement comes during a period of notable activity for SkyCity, which has recently undergone several leadership changes – including the appointments of a new CFO and Online Managing Director – while also navigating a proposed class action lawsuit relating to its offshore online gaming operations and reporting a 2.4% year-on-year revenue decline for the first half of FY2026.

Good to know

New Zealand is expected to open a regulated online casino market between December 2026 and June 2027, subject to legislation – a development in which SkyCity has indicated it intends to participate

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