Soft2Bet has reported its organisational results for the first quarter of 2026, highlighting the launch of five new brands in Sweden, Romania and Denmark, as well as plans for continued expansion efforts in Canada, Portugal and Spain.
During the quarterly period, Soft2Bet launched its Lodur brand in Sweden, Zinx in Romania and Betinia, Betoro and QuickCasino in Denmark, said to reflect a “localised approach to growth” and better alignment with player behaviour and regulatory environments.
The provider was able to form new sponsorship agreements with the Oshawa FireWolves and Rock League Curling in Canada, as well as renew its partnership with football club CFR Cluj in Romania.
In Denmark, Soft2Bet was able to reinforce brand visibility through collaborations with the Betinia League and CampoBet Division.
Within its Q1 2026 report, Soft2Bet also brought attention to its license application in Alberta, Canada and plans for “looking into” expansion efforts in both Spain and Portugal, with a “clear focus on disciplined market growth.”
Prior to the 2026 FIFA World Cup, the provider is set to launch a new gamified tournament module designed to extend user engagement through interactive mechanics.
On 15 April, Inspired Entertainment formed a new software as a service (SaaS) distribution agreement with Playtech, looking to provide “seamless” access to the supplier’s portfolio of virtual sports content to operators around the globe.
Inspired’s virtual sports portfolio – including offerings for V-Play Soccer, Basketball and NFL-themed Football – will be distributed to global operators through Playtech’s sportsbook platform, utilizing a new SaaS solution for cloud-hosted back-end integration.
Soft2Bet appointed Andrew Cochrane as CCO on 14 January, where he began overseeing the provider’s global commercial execution, including strategic partnerships and revenue growth across multiple verticals
