ThrillTech has named Giles Potter as its new Chief Marketing Officer (CMO) as the company prepares itself for its next phase of global growth.
Potter joins ThrillTech from Bragg Gaming, where he also worked as CMO for five years.
Prior to this, Potter has also worked with Evolution as a Marketing Consultant; NetEnt as Group Marketing Director; and Red Tiger as Marketing Director.
Benjamin Bradtke, ThrillTech Co-Founder, said: “Bringing Giles on board is a pivotal step for ThrillTech.
“We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
At ThrillTech, Potter will oversee the build and optimisation of ThrillTech’s marketing services, particularly by aligning the sales, product and leadership teams to create a cohesive direction.
He will also be responsible for identifying new growth opportunities, driving innovative marketing approaches and refining the company’s positioning overall.
Interestingly, before joining the gambling industry, Potter was a driving force in the UK online dating scene.
Potter started this leg of his career as a Bilingual Website Moderator and Translator for Meetic, before becoming the Product and CRM Manager for DatingDirect.
He would later become the Head of Product & CRM for UK & Ireland at Match.com.
On his appointment, Potter said: “I’m excited to join ThrillTech at such a dynamic point in its journey.
“The company has established itself as a clear market leader, and I look forward to building on that foundation -- strengthening the brand, expanding global reach, and unlocking new growth opportunities.”
ThrillTech creates gaming solutions and side-bet jackpot technology that enhance player engagement.
ThrillTech was founded in 2023 and has several global licences
