Arena365, an online sports betting and gaming platform, has announced a partnership with T20 cricket star Nicholas Pooran, appointing him as its official brand ambassador.
The deal marks a notable step in the platform's strategy to establish itself as a leading cricket-focused destination for bettors and fans worldwide.
Pooran, a former West Indies captain and a prominent figure across international T20 competitions, brings a significant profile to the partnership.
Commenting on the new deal, Tom Gant, Chief Marketing Officer at Arena365, stated: “Most partnerships in sport are just logos and posts. This isn’t.
“We’re building something that actually connects fans to the game in real time – faster, simpler and built around how people experience cricket today. This is a different model, and it’s exactly where the space is going.”
Nicholas Pooran added: “Cricket moves fast, and the way fans experience it should match that.
“Arena365 feels built for the moments that matter – live, simple and right in the middle of the action. I’m excited to be part of something that’s pushing the game forward.”
Arena365 has indicated that this announcement is the first in a broader series of cricket-related initiatives, with ambitions to grow its presence across global cricket markets.
The news comes amid wider investment across the cricket betting space. Earlier this year, Sportradar launched a Custom Bet feature within its Premium Cricket Services, enabling bettors to combine multiple selections – including player performances and match events – into a single wager.
T20 cricket is one of the fastest-growing formats globally, driving increased demand for live betting features and real-time engagement tools
