Churchill Downs Racetrack has announced a slew of new and returning partnerships for its 152nd race at the Kentucky Derby.
Opening in 1875, Churchill Downs has attracted many famous partnerships including Hallmark, Red Bull and L'Oréal Paris – which made history as Churchill Downs’ inaugural beauty partner.
"From the moment Derby Week guests walk through our gates, to the time they leave after the final race, we want to ensure memorable, interactive experiences at every touchpoint," said Casey Ramage, Senior Marketing and Partnerships Consultant for Churchill Downs Racetrack.
Its signature partners will be Woodford Reserve and its $5,000 mint julep tent, Longines with a special shopping experience, Ford, which will display a replica of Henry Ford's historic 1901 race car, SAP as its official technology partner and TwinSpires – the operator's official betting partner.
The operator also made news earlier in the month with the acquisition of intellectual property rights of Maryland LLC’s Preakness Stakes and Black-Eyed Susan Stakes races.
"This year's stable of partners allows us to connect with fans in ways that align with their evolving interests, while staying true to the spirit and living tradition of the Kentucky Derby," Ramage added.
Churchill Downs' $5m race takes place on May 2 and will be presented by Woodford Reserve.
Some of the other new and returning partnerships include Old Forester for food and beverage, Mitsubishi Electric for technology. Vineyard Vines returns as the official style of the Kentucky Derby and will outfit numerous on-site mobility assistance vehicles with its signature branding.
The Kentucky Derby is the most attended horse race in the nation
