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Matt Smith appointed as new VP of Marketing & Product Strategy for Ainsworth

Smith joins Ainsworth after spending eight years with IGT, where he most recently served as Director of Premium Product Management and helped to launch various gaming titles.

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Matt Smith appointed as new VP of Marketing & Product Strategy for Ainsworth
Key Points
In his new role, Smith will oversee Ainsworth’s marketing and product strategy initiatives while also focusing on brand expansion
Smith also gained experience in casino operations and player engagement while working in the slot department of various MGM Resorts properties

Ainsworth Game Technology has appointed Matt Smith as the supplier’s new VP of Marketing and Product Strategy, where he will oversee various initiatives to help expand the Ainsworth brand and provide enhanced gaming experiences for North American consumers. 

“Matt’s combination of operator insight and product leadership makes him an exceptional addition to our team,” Ainsworth Acting CEO Ryan Comstock said. 

“Matt’s expertise and proven track record is expected to positively contribute to current product strategies and strengthen our position in the market.”

Prior to joining Ainsworth, Smith spent eight years with International Game Technology (IGT), most recently serving as Director of Premium Product Management where he helped launch titles which resonated with both operators and casino players. 

Smith also gained experience in casino operations and player engagement while working in the slot department of various properties owned by MGM Resorts International, including Bellagio Resort & Casino. 

The new Ainsworth VP of Marketing & Product Strategy spoke on his appointment, having said, “I’m excited to join Ainsworth at such a pivotal time. 

“The company has a strong foundation and tremendous potential, and I look forward to helping drive the next phase of growth through compelling products and strategic marketing.”

Ainsworth also worked to strengthen its North American leadership team with the appointment of Randi Ingram as its new SVP of Sales and Service in December 2025, where she began to "spearhead" sales, service and customer engagement efforts across the region.

Ingram's appointment was said to "underscore Ainsworth's commitment" to improving partnerships and providing creative product portfolios for customers throughout North America.

Good to know

Ainsworth Game Technology (Ainsworth) received a further update from bidder Kjerulf David Hastings Ainsworth on April 15 as part of his off-market takeover bid for 5.5% of its fully paid ordinary shares

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