Banijay Group completes Tipico acquisition, expects to ‘double’ revenue and adjusted EBITDA

Banijay Group has completed its acquisition of a majority stake in Tipico, with plans to progressively increase the stake to 72% through previously agreed upon call options over the next few years.

Following the acquisition, a number of personnel changes for both parties will also go into effect, including Betclic Founder Nicolas Béraud taking over as Chairman of the Board for Banijay Gaming and Mate Bacic serving as Tipico CEO. 

“With this combination, Banijay Gaming becomes a truly scaled European platform, with enhanced diversification and increased exposure to large, fully regulated markets,” Béraud said. 

“By bringing together our shared DNA and technologies, trading expertise and customer platforms, we will accelerate product innovation, enhance our omnichannel offering and deliver a more seamless and engaging experience to our players. Our priority now is to unlock the full potential of this combination to drive growth across all our markets.”

The operator originally submitted its intentions to acquire a majority stake in Tipico during October 2025, as well as plans to combine the entity with its Betclic and Admiral brands.

Through the transaction, enterprise values agreed by the parties for the Betclic and Tipico groups amount to €4.8bn (US$5.6bn) and €4.6bn respectively, merging to form a combination worth over €9bn.

As a result, Banijay Group expects to “double” revenue, adjusted EBITDA and adjusted free cash flows, as well as generate synergies expected to reach €100m over the mid-term. 

In additional personnel moves, Joachim Baca will serve as Vice Chairman of the Banijay Gaming Board, while Julien Brun will take over the position of Betclic CEO. 

Banijay also conclusively relinquished the entirety of its 53.9% stake in the Germany-listed online and sports betting operation, Bet-at-home, on 5 January. The deal will also close during mid-2026 and had an approximate value of €3bn.