Mega Riches has treated a group of volunteers, fundraisers and community lottery winners to an evening at The Hawthorns football stadium at West Bromwich.
The Albion Foundation, which is the official charity partner of the Championship club, chose to reward those who give back in the form of a series of premium matchday hospitality packages.
Under the Immense Group brand, Mega Riches helped deliver the packages to the beneficiaries and placed them in the Richardson Suite across multiple match fixtures.
Among some of the beneficiaries was a supporter whose attendance at Foundation Day helped raise over £1,127 ($1,527) for the Cancer Kickers programme.
The Cancer Kickers programme, spotlighted on Foundation Day in March, operates across Sandwell and the wider West Midlands, working with NHS Trusts, Prostate Cancer UK and Macmillan Cancer Support.
Marco Trucco, Immense Group CMO, said: "Football reaches into communities in a way very few things do. When we looked at how we wanted to build our relationship with West Bromwich Albion, brand visibility was never going to be enough on its own.
"The work the Albion Foundation does, for cancer patients, for volunteers, for people who might otherwise be isolated, that's the kind of purpose we want our brands to support. Mega Riches made that happen this season. Immense Group intends to keep making it happen."
Merkur Casino also recently showed support to those committed to good deeds when it donated nearly £3,225 ($4,314) to Ripples of Compassion, an organisation that provides emotional and practical support to those affected by childhood cancer and bereavement.
During the Covid-19 pandemic, the Foundation delivered over 110,000 food parcels and made more than 10,000 loneliness calls
