Bahia Football Club has confirmed a new master sponsorship agreement with Esportiva Bet, marking a fresh commercial move after several months without a brand occupying the central space on the club’s shirt.
The deal will see the operator’s logo displayed on the front of the men’s first-team kit for a three-month period, restoring one of the club’s most valuable commercial assets ahead of a key stretch in the season.
The position had remained vacant since January, following the end of Bahia’s previous main sponsorship.
Beyond shirt branding, the agreement includes a broader visibility package in which Esportiva Bet will feature on LED boards and pitchside signage during home matches at Arena Fonte Nova, as well as on interview backdrops and other institutional club assets.
“For EsportivaBet, it is a source of immense pride to be part of this history, to walk alongside such a relevant club and to connect with millions of passionate fans,” stated the company.
The brand will also be integrated into the club’s training environment at the Evaristo de Macedo center, alongside planned fan engagement initiatives across physical and digital channels.
The move follows a shift in Bahia’s commercial structure after the conclusion of its previous agreement with Viva Sorte Bet, one of the largest sponsorship deals in the club’s history, valued at BR80m and signed in January 2025.
The short-term nature of the Esportiva Bet deal suggests a more flexible commercial approach, allowing the club to maintain visibility in a competitive sponsorship market while potentially exploring longer-term opportunities.
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