Soft2Bet has introduced its new Zinx product in Romania, representing a digital entertainment platform which will be supported by “highly targeted” marketing campaigns focused on local player preferences.
Zinx looks to combine Soft2Bet’s online casino and sports betting offerings into one platform for Romanian players, also featuring a custom prize wheel integrated within the Mega gamification engine.
The custom prize wheel feature allows Soft2Bet’s Romanian users to earn spins through depositing funds into their accounts and offers randomised prizes to reward everyday play.
“With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations,” Soft2Bet CPO Yoel Zuckerberg said.
“Our powerful dragon mascot and the innovative Mega Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Zinx’s brand identity features a dark background with electric blue and kinetic purple gradients, as well as an animated dragon mascot to guide users across the site. The brand was said to reflect Soft2Bet’s approach to local launches, centred around creative direction, design and product depth.
During February 2026, Sot2Bet also launched its Lodur casino and sportsbook brand for Swedish users, featuring an island progression layer where players earn resources through social casino gameplay.
Players can attack other islands, defend their own settlement and test tactics in a PvP simulation, while also using resources to construct buildings, strengthen their island and unlock further progression.
Soft2Bet appointed Andrew Cochrane as its new CCO on 14 January, strengthening its senior leadership team as the group continues to scale across regulated casino and sportsbook markets
