Esportiva Bet has appointed former Brazil international striker Grafite as its new brand ambassador, adding another high-profile name to its growing presence in Brazilian sport.
The operator announced the partnership via social media, highlighting Grafite’s career and influence within football as central to the collaboration.
Grafite is a former Brazilian striker best known for his time in Europe and Brazil. He rose to prominence at São Paulo FC, where he won the Copa Libertadores and FIFA Club World Cup in 2005, before moving to VfL Wolfsburg, where he played a key role in the club’s historic Bundesliga title in 2008-09, finishing as one of the league’s top scorers.
Known for his success both in Brazil and internationally, the former forward is expected to feature in campaigns aimed at strengthening the brand’s connection with football audiences.
“Having an athlete of such prestige by our side reinforces EsportivaBet's commitment to connecting more and more with the passion of the fans and with big names in football,” stated the company.
The move comes shortly after Esportiva Bet secured a master sponsorship agreement with Bahia, placing its logo at the centre of the club’s shirt for a three-month period.
The deal marked a return of front-of-shirt branding for the team following a vacancy since January, and includes additional exposure through stadium signage, media backdrops and fan engagement initiatives.
The ambassador deal reinforces how operators are combining multiple strategies, from team sponsorships to athlete partnerships, as competition intensifies in Brazil’s regulated betting market.
“It is an honor to have someone who so well represents the values we believe in: authenticity, overcoming challenges, and love for the game,” stated Esportiva Bet in the announcement.
Bet has also recently backed motorcycle racer Vaguiner Trindade as part of its broader sports sponsorship strategy
