Pragmatic Play has signed a multi-product deal with Black Label, a platform provider, for its Latin American operations.
The partnership will allow Black Label to integrate a suite of slots, live casino and virtual sports titles from Pragmatic Play onto its platform.
Some of the titles available from Pragmatic Play include Gates of Olympus, Sugar Rush, High Flyer and Spaceman.
This will allow partnered operators to then access the content and offer the suite to their own customer base.
Roberto González, Black Label GM, said: “Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio is a major milestone for Black Label.
“Our platform is built specifically for the needs of Latin American operators, and adding Pragmatic Play’s high‑performing content further strengthens the value we deliver to our partners.”
Elsewhere in the LatAm region, Pragmatic Play also recently partnered with Winland to launch its products on the Mexican operator’s website.
Both of these support Pragmatic Play’s initiative to expand its footprint in the region, especially as Black Label offers its service and platforms in Spanish.
Victor Arias, ARRISE VP of Latin America, said: “Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the market.
“Combining Pragmatic Play’s award‑winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step, and one that further cements Pragmatic Play’s status in Latin America.”
Pragmatic Play recently added customized campaign ‘Missions’ to its gamification portfolio
