FeedConstruct has unveiled a new partnership with the Damen-Basketball-Bundesliga (DBBL) which provides the company with exclusive streaming rights.
Indeed, this latest collaboration sees the supplier gain exclusive streaming and global data rights for the leading German women's basketball league as part of a multi-year agreement. As such, DBBL content has now been officially integrated into FeedConstruct's global content distribution network, further bolstering its European sporting offerings.
This latest deal follows the supplier's previous deal with Ecuador's Liga Básquet Pro, which also saw the company secure exclusive rights. An additional similar deal was also brokered in Q3 between FeedConstruct and Liga Primera and Copa Primera in Nicaragua, providing the organisation with further streaming and data rights to international sports.
Speaking on this latest deal, FeedConstruct CEO Narek Harutyunyan said: "The commercial trajectory of women's sports is one of the most compelling growth vectors in our industry today, which makes the DBBL a highly dynamic, premium European asset. By integrating this competition into our global data and streaming infrastructure, this partnership equips our global network to meet the rising demand for women's basketball.”
Building on this was Anton Hefele, Damen-Basketball-Bundesliga CEO, who stated: “Reliable, high-quality data is becoming increasingly important in today’s sports landscape. We are pleased to partner with FeedConstruct to expand the availability and accessibility of reliable data from our competition, creating new data-driven insights.”
More recently, in August, FeedConstruct brokered an additional sports-related partnership, securing exclusive worldwide data and streaming rights to the World Baseball Softball Confederation's (WBSC) content.
FeedConstruct is data-providing subsidiary arm of BetConstruct, which earlier this year announced the appointment of new CEO, Lena Yasir
