Betano has been confirmed as an official tournament supporter of the FIFA World Cup 2026 for Europe and South America through a new agreement between FIFA and Kaizen Gaming’s flagship brand.
The partnership continues an existing relationship between the two parties, following Betano’s role as an official regional supporter of the FIFA World Cup Qatar 2022 in Europe and its more recent involvement with the FIFA Club World Cup 2025.
The FIFA World Cup 2026, scheduled to take place across Canada, Mexico and the US from 11 June to 19 July, will be the largest edition of the tournament to date, featuring 48 national teams for the first time.
Commenting on the new deal, FIFA Chief Business Officer Romy Gai stated: “We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026. Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them.
“We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”
George Daskalakis, Co-Founder and CEO of Kaizen Gaming, added: “Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
As part of the partnership, Betano plans to introduce a range of digital and in-person fan engagement initiatives across Europe and South America during the competition.
The company also stated that it will continue promoting responsible gambling tools, including financial limit controls, time management features and access to customer support services.
The World Cup announcement is the latest in a series of high-profile moves by Betano in the run-up to the tournament. Last month, the brand secured an official regional sponsor deal with the Argentina national football team as part of Kaizen Gaming's wider Latin American expansion strategy – a region where it has also been active through fan engagement initiatives with Brazilian club Flamengo.
Betano is not the only gaming and gambling brand making its presence felt at the tournament. Seminole Hard Rock Casino has been named an official Miami World Cup 2026 host city supporter, with a pop-up experience planned at the FIFA Fan Festival at Bayfront Park from 13 June to 5 July, as Miami prepares to host seven of the tournament's matches.
The 2026 FIFA World Cup will be the first edition of the tournament to feature 48 participating teams across three host nations: Canada, Mexico and the US
