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Hard Rock Casino scores major collaboration at FIFA World Cup in Miami 

The FIFA World Cup Miami host committee has announced a partnership with The Seminole Hard Rock Casino. 

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Partnership will strengthen Miami’s reputation as a global destination for sports and culture 
Seminole Hard Rock Casino will host a pop-up experience at the FIFA fan festival from June 13 to July 5

One of the FIFA World Cup’s 2026 host cities, Miami, will collaborate with Seminole Hard Rock Casino – offering more hotspots in culture, sports and entertainment.  

Miami will host seven of the World Cup games and Seminole Hard Rock Casino will host a pop-up experience at the FIFA Fan Festival Miami at Bayfront Park from June 13 to July 5, 2026.  

"The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors. 

"With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament."  

Hard Rock Casino will also offer host themed events and fan programming, and will support the committee's mobility plan through an expanded shuttle network to Miami stadium. 

Hard Rock has been busy of late with a new appointment in its global sales division and signing a long-term licensing agreement with MLB Players and OneTeam Partners. 

"Hosting the FIFA World Cup 2026 is about more than matches, it is about creating a complete destination experience for fans," said Rodney Barreto, Chairman of the FIFA World Cup 2026 Miami Host Committee.  

"Seminole Hard Rock Casino's leadership in hospitality, live entertainment, and gaming will play an important role in energizing the region and extending the celebration throughout South Florida, helping us deliver an unforgettable experience for fans from around the world."  

Good to know

The FIFA World Cup 2026 will be the first tournament in its history to be hosted by three different nations 

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