Unibet joins Dutch trade association VNLOK

Unibet has joined Dutch trade association VNLOK through its sister company ZEbetting, part of FDJ United. The move marks the completion of the transition of former NOGA association members into VNLOK.

In summer 2025, two key trade associations in the Dutch online gambling sector agreed to merge their efforts. Licensed NOGA members began transitioning into VNLOK, forming a single, unified industry voice.

Unibet Netherlands General Manager Sanna van Doorn, commenting on the latest development, emphasised the need for cooperation: “A well-functioning gambling market requires cooperation. As a co-founder of NOGA, we have focused on good coordination within the sector from the very beginning.

“With our representation in VNLOK, we are continuing this approach. By working closely together within the sector, we can further strengthen player protection and contribute to a reliable online gambling offering in the Netherlands.”

VNLOK Chairman Björn Fuchs added: ‘’It is a positive development that all FDJ UNITED brands active in the Netherlands are now part of VNLOK.’’

‘’More than ever, it is important that the industry proactively collaborates on consumer protection and a responsible offering. We look forward to continuing to build a safe and healthy online gambling market in the Netherlands with the FDJ UNITED brands and all other members.’’

Dutch State Secretary recently signalled a possible ban on online gambling advertising.

Calls for tighter restrictions on gambling marketing in the Netherlands have been growing, with both health organisations and political parties supporting stronger measures.

In March, the SP and ChristenUnie parties proposed higher fines for gambling operators, stricter rules on licence suspensions, an advertising ban and longer self-exclusion periods.

VNLOK strongly opposed the parties proposal, calling for fact-based, proportionate and effective policies rather than a complete advertising ban.