Brazil forward Neymar has faced online criticism after posting a promotional video for betting operator Blaze, shortly after being confirmed in Brazil’s squad for the 2026 FIFA World Cup.
The Santos player, who had remained quiet on social media during weeks of speculation surrounding his inclusion in Carlo Ancelotti’s squad, used his first public post following the announcement to advertise the betting platform.
In the video published on Instagram Stories, Neymar invited followers to access Blaze’s website and promotional code while also reminding viewers that betting is restricted to adults over 18.
The timing of the post quickly generated negative reactions across Brazilian social media platforms, with influencers and journalists criticizing the player for prioritizing betting promotion over celebrating his return to the national team.
Several posts on X, formerly Twitter, described the decision as inappropriate given the significance of Neymar’s call-up after years away from the World Cup environment.
The controversy once again highlighted the increasingly sensitive debate surrounding celebrity endorsements within Brazil’s regulated betting market, particularly amid rising political and public scrutiny over gambling advertising. Brazil’s regulator, SPA, announced that the modality of betting promotion including influencers will be the center of its Regulatory Agenda.
Betting sponsorships and influencer partnerships remain under growing pressure in Brazil as lawmakers discuss stricter advertising restrictions and consumer protection measures linked to gambling-related harm.
Recently, Neymar himself addressed responsible gambling concerns online, urging followers to treat betting strictly as entertainment and warning against gambling with money needed for essential expenses.
Bragg Gaming Group recently expanded its presence in Brazil after launching proprietary online casino content on Blaze’s platform
