Rio Branco has announced a new sponsorship agreement with Esportiva Bet, with the operator’s branding set to appear in the central position of the club’s shirt and on player shorts over the next four months.
The partnership will cover a key stretch of the club’s calendar, including the Copa Centro-Oeste final, Campeonato Brasileiro Série D and Copa Espírito Santo.
Beyond shirt sponsorship, the agreement also includes visibility across stadium screens, club social media channels and player interview backdrops throughout the season.
According to the club, the deal will also feature fan engagement activations, including promotions, interactive experiences and giveaways involving official club merchandise.
As part of the first activation, Esportiva Bet will offer promotional tickets for Rio Branco’s Copa Centro-Oeste final on 27 May at Kleber Andrade Stadium.
Rio Branco’s Head of New Business, Roger Bongiovani, described the agreement as a sign that betting operators continue to see value in regional football despite a more cautious sponsorship environment.
“We are once again receiving investment from a segment that had not sponsored football in Espírito Santo for some time,” Bongiovani said.
Esportiva Bet Director of New Business and Sponsorships Bruno Isensee added that the company sees regional football as an opportunity to build stronger community connections and fan engagement.
“Being alongside Rio Branco at this moment is more than just brand exposure: it's about actively participating in a project to strengthen local sport, creating experiences, opportunities, and bringing fans even closer to the emotion of the game.”
Recently, the operator signed a main sponsorship agreement with Bahia Football Club, restoring the club’s main shirt sponsorship position after several months without a brand occupying the space.
Esportiva Bet also secured naming rights for Campeonato Baiano Série B through a partnership with the Bahia Football Federation
