MediaTroopers enters Peru ahead of World Cup

MediaTroopers has entered Peru’s regulated online betting market as operators in Latin America prepare for the FIFA World Cup 2026. 

The customer acquisition and affiliate group said it will provide sports betting and prediction market services to operators in the country, with a focus on football-led marketing activity before the tournament.

The World Cup will be held across the US, Canada and Mexico from 11 June to 19 July 2026, creating a major acquisition period for sportsbooks targeting football audiences across the Americas.

Peru’s regulated online gaming and sports betting framework came into force in 2024 under the Ministry of Foreign Trade and Tourism, known as Mincetur. 

The regime covers remote gaming and remote sports betting, with separate authorization requirements for each vertical.

The market has attracted international suppliers and operators since licensing began. Peru has issued around 120 licenses to roughly 60 online operators, while the framework includes a 12% tax on gross gaming revenue. 

The country has also become part of a wider Latin American expansion trend, with operators and suppliers seeking regulated markets where football betting is already established but digital growth remains relatively early-stage.

MediaTroopers had already outlined a broader Latin America strategy in March, including soccer-focused marketing channels, localized campaign features and additions to its publisher and affiliate network.

The group has also moved closer to prediction markets, citing partner demand from operators exploring event-based products alongside sportsbook and casino activity.

MediaTroopers CEO Shmulik Segal said: “MediaTroopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale.” 

The company said its Peru offering will include access to existing publishers and affiliates, localized features and marketing channels built around football audiences.

Peru’s market remains subject to evolving tax and compliance pressures. Earlier this week, Cirsa reported that higher gaming taxes in Peru contributed to lower profit in its online betting business, highlighting the commercial impact of local regulation on operators active in the country.

The move comes shortly after Betano was named an official tournament supporter of the FIFA World Cup 2026 across Europe and South America, extending Kaizen Gaming’s relationship with FIFA before the tournament.