Novibet has confirmed the continuation of its partnership with Greek football club Aris Thessaloniki FC as the club unveiled its new home kit ahead of the 2026-27 season.
The announcement follows the recent extension of the sponsorship agreement until 2030, ensuring the operator remains associated with one of Greece's longest-established football clubs for the remainder of the decade.
In a statement shared on LinkedIn, Novibet said the partnership is built on "trust, shared values and a common ambition for continuous growth," adding that the collaboration extends beyond football to include initiatives designed to benefit supporters and the wider community.
The company said it will continue working with Aris FC on fan engagement activities while also developing projects intended to create a positive social impact alongside the club's sporting ambitions.
The latest announcement forms part of Novibet's broader strategy of investing in long-term sports partnerships across multiple markets. Earlier this week, the operator became the main sponsor of Cypriot football club AEK Larnaca under a three-year agreement running until 2029.
That partnership also places an emphasis on supporter engagement and community-focused initiatives through collaborations with the club's charitable programmes.
Away from sponsorship, Novibet has continued to expand its presence in regulated markets more generally during 2026. Earlier this month, the company became the first operator to receive a licence from Ireland's Gambling Regulatory Authority, while it has also strengthened its senior marketing team, appointing Christos Lamprou as Global Brand Activation Lead following Elena Barba's earlier promotion to Chief Marketing Officer.
Novibet is also the naming sponsor of Greece's top volleyball league, under a partnership running through 2028
