Pragmatic Play has expanded its partnership with Argentinean operator Bplay for the launch of its new Smart Studio live casino tables across several regulated provinces.
The agreement introduces dedicated Roulette, Auto Roulette, Auto Mega Roulette and Blackjack X tables to players in Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires.
Smart Studio allows operators to deploy uniquely branded environments with varying levels of customization, creating province-specific casino experiences that reflect local player preferences and regulatory requirements.
Pragmatic Play and Bplay have worked together across multiple jurisdictions in Argentina, with the new tables marking the latest phase of their cooperation.
Victor Arias, VP of LATAM at Arrise powering Pragmatic Play, said: "BPLAY has been a valued partner of Pragmatic Play in Argentina and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences."
Leopoldo Saravi, Product and CRM Manager at Bplay, added: "These customized tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate."
The agreement reflects the growing competition among suppliers to provide tailored live casino solutions in Latin America, where operators continue to seek flexible, branded environments supported by native-language presentation.
Pragmatic Play has accelerated its regional investment in recent months. Last month, the company launched a new live casino studio in Bogotá, Colombia, following a US$15m development led by Arrise.
The facility hosts more than 100 tables and broadcasts localised versions of classic titles alongside upcoming releases such as Mega Roulette.
Pragmatic Play's Smart Studio technology is also used to support hybrid local and network tables in several Latin American markets
