Fast Track has announced a new partnership with Atomo Gaming to boost its presence in the LatAm iGaming market.
The collaboration will be officially unveiled at the XIX CIBELAE Congress in Asunción, Paraguay, running from 10-14 November 2025.
The partnership combines Fast Track's AI-native CRM platform with Atomo Gaming's infrastructure, which serves a network of operators across Latin America.
Fast Track's CRM technology integrates with gaming platforms and utilizes real-time data for targeted campaigns and personalised player engagement.
The company also recently introduced Fast Track AI, a natural language platform enabling campaign creation and data analysis through conversational inputs.
Meanwhile, Atomo Gaming, based in Spain, develops gaming platforms for online and land-based operations. Its Alborán platform offers multi-balance wallets, casino and sportsbook functionality, retail integration, risk management and business intelligence capabilities.
Through the new integration, operators on the Atomo Gaming platform will gain access to Fast Track's automation, analytics and AI-driven engagement tools.
Commenting on the collaboration, Simon Lidzén, CEO and Co-Founder of Fast Track, stated: "Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story.
"Together, we're bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets."
Ramón Monrós, CEO and Co-Founder of Atomo Gaming, added: "This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets.
"Fast Track's natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region."
The announcement follows Fast Track's security breach in October 2025, which affected two partners, and recent CRM integrations including partnerships with Vincitu in February and BetConstruct in 2024.
Earlier this year, Fast Track introduced a paid menstrual leave policy across its global offices, aligning with broader corporate efforts to promote employee well-being and inclusivity within the iGaming sector
