Malaysia has announced stricter enforcement against illegal online gambling operators and promotional content ahead of the FIFA World Cup 2026.
Communications Minister Datuk Fahmi Fadzil said the Malaysian Communications and Multimedia Commission (MCMC) will intensify monitoring efforts to detect and block gambling-related websites and applications, as well as related promotional content circulating online.
Fadzil stated: “MCMC will take action, and members of the public who come across any links or content related to online gambling are encouraged to submit their reports for further action.”
The announcement comes amid growing global concerns regarding the rise in illegal gambling activity linked to major sporting events.
The authorities in Singapore have announced a similar course of action. The Ministry of Home Affairs and the Ministry of Social and Family Development announced a series of measures to tackle illegal gambling and raise awareness of problem gambling ahead of the competition.
Hong Kong police warned football fans that using illegal betting websites or prediction market platforms could result in criminal liability under local gambling laws.
Outside Asia, regulators are emphasizing harm-prevention measures while reminding operators of rules on advertising, bonuses, and similar practices.
France’s gambling regulator, ANJ, called on sports betting operators to stick within the bounds of their stated promotional budgets.
Meanwhile, French broadcasters have pledged to show no gambling advertisements during cooling breaks in the World Cup.
The Belgian Gambling Commission warned operators against using unauthorized bonuses or advertising.
Furthermore, the Dutch Gambling Authority, KSA, wrote to sports betting operators to remind them that live advertising during matches is prohibited.
Canadian responsible gambling experts are urging players to set spending and time limits. Finally, Mexico's Chamber of Deputies is considering a proposal to prohibit gambling and betting advertising on television before 10:30 pm.
As of June 1, Malaysia requires identity verification for all sponsored social media advertisers as part of a wider online safety regime targeting scams and illegal gambling promotions