The Primm Family in Las Vegas, Nevada has signed a new agreement with Terrible’s to help restore and enhance the city’s casino and hospitality industry, as well as prevent Primm Valley Casino Resort, The Lotto Store and related properties from closing by July 4.
Former Primm operator Affinity Gaming and Z Capital notified employees of the respective properties of their intentions to close each business on May 5, having overseen the enterprises for nearly 15 years.
“Primm has long been one of Nevada’s most recognizable destinations,” Terrible’s President Tim Herbst said.
“This partnership reflects our commitment to preserving that legacy while creating new opportunities for growth, investment and tourism for decades to come. We believe Primm’s best days are still ahead.”
Primm South Real Estate Company President Cory Clemetson, also the grandson to Primm Founder Ernie Primm, stated the family and Terrible’s will be “doing everything possible” to prevent the businesses from shutting down.
“We’re pleased that we were able to secure such a qualified and like-minded partner for our properties at Primm in just over a month after that unfortunate and poorly timed announcement,” Clemetson said.
“Although we were grateful for all the highly qualified operators that expressed interest in partnering with us at Primm, we were impressed with how the team at Terrible’s shared our goals and confidence in the long-term success of Primm. We believe Primm has a bright future and look forward to working together for years to come to modernize, energize and enhance our properties there.”
Clemetson originally confirmed an announcement regarding a potential partner to take control of the city’s casino, hotel and local business operations would be released “in the coming days” on June 4.
Additional developments and investments of the Terrible’s-Primm partnership are still to be announced, which may include property renovations, upgraded traveler amenities, enhanced food and beverage offerings and infrastructure improvements.
An investor group led by Grant Gustavson submitted a bid to the MLS League Office on May 1 in an effort to acquire Vancouver Whitecaps FC and potentially relocate the franchise to Las Vegas
