Imagine Live has expanded its regulated European presence after securing a licence from Denmark's gambling regulator, Spillemyndigheden, allowing the supplier to offer its live casino products to licensed operators in the country.
The approval marks the company's entry into one of Europe's longest-established regulated gambling markets. With the licence now in place, Danish operators will be able to integrate Imagine Live's portfolio of live casino content into their platforms.
The move represents another step in the supplier's broader international expansion strategy, which has focused on obtaining licences in regulated jurisdictions.
Alongside Denmark, Imagine Live now holds approvals from regulators including the UK Gambling Commission, Malta Gaming Authority, Romania's ONJN and the Hellenic Gaming Commission.
Commenting on the development, Group CEO Martin Martirosyan stated: “Expanding into regulated markets remains one of our key strategic priorities. Denmark is an important step forward for Imagine Live, and we look forward to building strong partnerships in the region.”
The latest approval continues a period of commercial growth for the supplier. Earlier this month, Imagine Live partnered with Games Valley to add its live dealer portfolio to the aggregation platform, strengthening its distribution capabilities in regulated markets.
Earlier in 2026, the company also secured a supplier licence in Ontario and launched its live casino content in Brazil through an agreement with Esportes da Sorte.
The company has also strengthened its leadership team this year with the appointment of Nadiya Attard as CCO, as it looks to scale its operations across an increasing number of regulated markets worldwide.
Imagine Live launched in 2023 and now holds licences across multiple regulated jurisdictions, including the UK, Malta, Romania, Greece, Ontario and Denmark
