Banijay Gaming has committed to acquiring Joa, the second-largest casino operator in France, with a nationwide network of 33 casinos that generated approximately €430m ($491m) in gross revenue for 2025.
The acquisition, from funds managed by Blackstone and Kings Park Capital pursuant to a put option agreement, aims to strengthen Banijay's omnichannel strategy and expand its presence in Europe's land-based gaming sector.
Banijay said the acquisition will accelerate Joa's next phase of growth in France and international markets.
Laurent Lassiaz, Chairman of Joa, will remain at the helm of Joa with the current management team, ensuring stability for employees, customers and local stakeholders.
Completion of the transaction is expected in the second half of 2026, subject to consultations with Joa’s employee representatives and customary regulatory approvals, including merger control and casino gaming regulations.
Nicolas Béraud, Chairman of Banijay Gaming, commented: “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution.
“We look forward to supporting Joa’s next phase of development by bringing our expertise in technology, artificial intelligence and data, while preserving the entrepreneurial culture and operational excellence that have made the company successful.”
Laurent Lassiaz, Chairman of Joa, added: “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.
“Their expertise in technology and digital innovation will help us accelerate our omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength. Together, we will be ideally positioned to pursue our ambitions in France and internationally.”
If approved, the deal is expected to accelerate Joa’s expansion while reinforcing Banijay’s omnichannel position in the European gaming landscape.
In April, Banijay Group completed its acquisition of a majority stake in Tipico, with plans to progressively increase its stake to 72% through previously agreed call options over the next few years
