Novibet has appointed Elena Barba as Chief Marketing Officer, marking a senior leadership promotion as the operator continues to expand its international footprint.
Barba joined the company in 2022 and has since held several senior marketing roles, most recently serving as Executive Director of Marketing Communications and Media.
Prior to that, she worked as Director of Marketing Communications, building experience across brand strategy and campaign execution.
According to the company, her work has contributed to strengthening Novibet’s brand positioning and supporting its entry into new markets, including Brazil and Mexico.
She has also led teams across Greece and international markets, overseeing multi-channel campaigns and partnerships aimed at increasing brand visibility and engagement.
In her new role, Barba will be responsible for overseeing Novibet’s global marketing strategy, with a focus on delivering brand consistency and enhancing customer experience across jurisdictions.
Her background includes more than a decade of experience in marketing and communications, with expertise in strategic planning, creative direction and team leadership.
She holds a Master of Science degree in Marketing and Communication from the Athens University of Economics and Business and is fluent in English, Italian and Greek.
The company has been increasing its presence in regulated markets around the world, with marketing and brand development playing a central role in that strategy.
The move follows other recent developments within the business, including the appointment of Pantelis Boukouvalas as VIP Manager for International Markets.
Novibet recently became the naming sponsor of Greece’s top volleyball league under a partnership running through 2028
